Amazon and Asmodee allege game infringement
Amazon’s campaign against counterfeiting widened with their Thursday, June 24 ad for the online giant to partner with the game maker Asmodée Group in a lawsuit. The lawsuit is against New York-based defendants who, according to the charges in the lawsuit, “attempted to offer” counterfeit products on the Amazon marketplace.
The defendants allegedly counterfeited Asmodee’s award-winning card sets “Dixit: Daydreams Expansion” and “Dixit: Revelations Expansion”. The lawsuit, filed in the U.S. District Court for the Western District of Washington State, alleges that two defendants used Asmodee’s trademarks without permission to deceive customers about the authenticity and origin of the products.
Amazon said it closed the defendants’ sales account and reimbursed affected customers. The retailer said the defendants’ actions were illegal and violated Amazon policies and infringed Asmodee’s trademarks.
“If a counterfeiter tries to take advantage of our clients or partners like Asmodee, our counterfeiting offenses unit will hold them accountable through civil litigation or criminal referral to law enforcement,” said Kebharu smith, director of the counterfeiting unit. He said the retailer is making “significant investments” in technology that uses machine learning (ML) as well as the use of expert investigators.
He added that Amazon will hold alleged counterfeiters liable in civil litigation or criminal referral to law enforcement.
The press release states that “in 2020, Amazon invested more than $ 700 million and employed more than 10,000 people to proactively protect its store against fraud, counterfeiting and abuse.” The company said it is working hard to verify the information provided by potential sellers.
In 2020, Amazon said, only 6% of “attempts to register new seller accounts were successful” in its “robust verification processes and products listed for sale.”
Amazon said in May in its 2020 Brand Protection Report that the company had “seized and destroyed more than 2 million [counterfeit] products ”before they are sent to customers.
“We have helped our business partners keep their virtual doors open and, despite increased attempts by bad actors, we have continued to ensure that the vast majority of customers buy with confidence through our wide selection of genuine products,” said Dharmesh Mehta, Amazon’s vice president for Customer Confidence and Partner Support, in the May press release.