Everton accounts show loans and bargains dominate winter deals
The latest figures cited in the Everton club’s accounts could have serious implications for the approach of the Goodison Park scouting squad, led by the best efforts of director of football Marcel Brands.
After the impact of the global economic situation, Everton’s official financial strategy shows that broadcasting revenues have taken a major hit.
Official data obtained via the Liverpool Echo shows the Blues have lost nearly £ 35million in the past twelve months, but the report notes that “the full picture of what the Blues won last season will only be not confirmed until all the accounts for next year. ‘.
Another nugget of relevant information shows that Everton’s broadcast revenue for 2019-2020 was £ 98million, but “exacerbated” by the current health crisis, broadcast revenue was only 53% of the figure. The club’s overall business of £ 185.9million, up from 71% against last year’s accounts.
In an adaptation to the current crisis, Everton outlined a key aspect of their new financial strategy.
“The club’s strategy is to continue to reduce the share of broadcast revenues by increasing its controllable revenues from its business, advertising and merchandising and other business activities,” said Sasha Ryazantsev, chief financial and commercial officer.
Read Everton’s verdict
Although these figures are worrying, the trend largely reflects the general state of all football institutions.
This could have interesting consequences for the January winter window. The importance of reducing the salaries of surplus players compared to needs is exacerbated, while minimizing transfer costs is a likely consequence.
Expect few permanent transfers. Loan and windfall deals are likely to be the dominant feature of Toffee’s transactions in January – and indeed that of the global transfer market at large.