Jim Herman Wants Some Of Those $ 40 Million In Social Media Incentives, But Knows He Won’t Get It | Golf News and Tour Information
CROMWELL, Connecticut – The PGA Tour created its $ 40 million Player Impact program to reward its megastars. The guys who stop fans in their tracks, who don’t need an introduction or a last name. Tiger. Phil. Brooks. Bryson. Rory.
Jim… Furyk? Nope. Jim… my walker? Try again. We’re talking about Jim Herman, the 43-year-old world number 145 who wasn’t afraid to campaign openly for a piece of this bread.
It all started on April 20, when Golfweek reported on the existence of the program, which was widely seen as a response to rival golf leagues that offered stars the prospect of guaranteed money. That would be the tour’s method of getting its biggest names to be solid, to reward them for something other than their results on the course.
“My ship has arrived! Herman tweeted the next day.
May 10: “I can’t believe the Tour is going to pay me $ 40,000,000.00 for this Twitter account. There must be a catch? “
May 24, right after a certain southpaw won a Major Championship: “Happy for @PhilMickelson, but still bittersweet to know he’s probably going to knock me out of the top spot on the PIP rankings. #fortyMil “
May 29: “I don’t see anything smart tweeting today, but I would still love that $ 40,000,000 in #PiP money. So do me a favor and like it and retweet it anyway.
And, perhaps the best of the bunch, although not directly related to PIP, came after the Bryson-Brooks fiasco at the Memorial: “Anyone who calls me ‘Charles Howell’ gets dumped tomorrow.
Herman, of course, publishes them entirely as a joke. He knows very well the type of players who will end up in the top 10 of the impact leaderboard, and their profile is nothing like his: a guy who misses a bunch of cups and comes out of nowhere to win. Herman has missed eight of 13 weekends this year, and 11 of 20 in 2020 and 15 of 23 in 2019. He has three wins in total, including one in each of the past two seasons – at the 2020 Wyndham Championship and the Championship. Barbasol 2019 – but no other top 10 since March 2017.
With nearly $ 8 million in career earnings – you can afford to miss out on a shipment of cuts if they capitalize on their “on” weeks like Herman did – Herman is well off financially. But a man can always want more, and the social media hijacks started after a frank conversation with his manager.
“We tried to get fans to think it would be important for the constructors, in terms of getting a better deal with the club,” Herman said after a 67 third round on Saturday at the Travelers Championship. He’s now made two cuts in a row after missing eight of 10 before the Memorial.
“And then this PIP happened. Knowing that we have very little chance of getting it, unless I win several times, we just have fun with it. Guys like me, people sure don’t know much about us other than what the broadcasters say when we play well. It’s fun to put out funny things, there is no rhyme or reason for that. I know there is no way I will win it.
There are side benefits to being funny on social media, however. Twitter predates PIP, and gamers have taken advantage of the platform to become more popular with fans and their peers. Just ask Max Homa or Eddie Pepperell.
“There is definitely a benefit to that. People seem to be following him, ”Herman said. “The fans are definitely taking it. And some of the guys here too. The other players, they encourage me to keep going, keep having fun with it.
As for what might be in the works, Herman has foreseen a feud that would surely topple Brooks-Bryson as the tour’s most worthy kerfuffle.
“Vaughn Taylor, this is my next target.”