Portuguese-speaking businesses have access to a wealth of business information
The recovery of world trade is accelerating with an expected trade growth of 8% in 2021, according to forecasts by the World Trade Organization (WTO). However, the recovery is expected to be uneven across regions. Companies will need to continue to hedge their market risks through strategic diversification and stay informed of emerging opportunities.
Thanks to a partnership with Apex-Brasil (the Brazilian trade and investment promotion agency), companies in Portuguese-speaking countries will now be better equipped to adapt their market strategies and take advantage of emerging opportunities.
The Global Trade Helpdesk enables entrepreneurs to identify and compare export opportunities by consolidating key business information from 11 partner agencies into a business-friendly platform. With a single search, businesses can access information on imports, market dynamics, tariffs, regulatory requirements, trade finance providers, potential buyers and more.
ITC Executive Director Pamela Coke-Hamilton said reducing the cost and burden of accessing information is critical to empowering small businesses to enter new markets.
“At the International Trade Center, we are committed to strengthening the foundations of the global economy by enabling micro, small and medium enterprises to be agents of inclusive growth,” she said.
“We are keen to work with Apex-Brasil to ensure that small businesses in Brazil and other Portuguese-speaking communities can also benefit from this digital platform as we place commerce at the center of the global recovery.”
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Apex-Brasil CEO Augusto Pestana said: “Our goal with this initiative is to facilitate the Brazilian business community’s access to international trade through a strong market intelligence platform. And, as we know, having up-to-date and reliable market information is the key to success in international trade. ‘
Brazil’s small businesses are the core of the country’s exports in terms of numbers, but their share in the value of exports has the potential to grow. To encourage more small businesses to export, Apex-Brasil has expanded its service portfolio, benefiting over 7,500 businesses in 2019. Apex-Brasil plans to use the new version of the platform to engage more with their customers. , in particular via dedicated webinars and training.
Growing support for the Global Trade Helpdesk
Interest from businesses and business support organizations in the online platform continues to grow rapidly, reaching over 57,000 users in 197 economies since its deployment in June 2020.
The Global Trade Helpdesk has been endorsed by the 91 members of the WTO Informal Working Group on Micro, Small and Medium Enterprises as a key source of trade and business information for small businesses in its recommendations of December 2020.
The Global Trade Helpdesk is an initiative of the International Trade Center, the United Nations Conference on Trade and Development and the World Trade Organization with the participation of the African Development Bank, the Inter-American Development Bank, of the International Chamber of Commerce, Food and the United Nations Agricultural Organization, the United Nations Industrial Development Organization, the World Customs Organization, the World Bank Group and the Organization world of intellectual property.